Sunday 8 January 2012

How did you use new media technologies in the construction and research, planning and evaluation stages?

I used the new media technologies effectively when it came to construction and research, planning and evaluation. For the construction and planning stage, I used this website (www.blogger.com) to upload moodboards and forms of inspiration. This helped me access my ideas much more easily than it would have been had I printed them off. I used this website to my advantage and, after time, found it very easy to use. I also used Photo Shop to edit the images for the magazine cover, as well as editing a number of images to go on this blog. I also used a number of websites to draw influence from when it came to my magazine cover. The most prominent one was that of film magazine 'Empire' who's magazine covers I have featured on this blog.


For the editing of the trailer, we used Sony Vegas Pro 10.0, a program our group found easier to use than the college's Adobe Premier Pro due to the fact that it includes more features etc.

For planning and evaluation, I used pretty much the same forms of technology as I did for the other stages in my work, these include Microsoft PowerPoint, Microsoft Word, and Adobe Photo Shop. Another thing we took advantage of was the possibility to upload our trailer to YouTube, allowing us to upload it to our individual blogs, making evaluation on said blog much. much easier than without.

Final Version Of The Poster


This is the final version of our poster. Like the magazine cover, it depicts the main protagonist wearing exactly the same attire. I'm very pleased with the final product as it looks professional. The inclusion of the added information at the bottom as well as the release date at the bottom are all conventional for a typical film poster. As I've previously mentioned, the picture has quite an intense shading around one side of the image, hinting at the idea of the character having two sides to him. The font for both the poster and the magazine cover are the same, drawing the whole project together, similar to that of the marketing for 'Inception' (Dir. Christopher Nolan, 2010) who used the same maze like font.

Final Trailer



This is the final version of our trailer. The inclusion of magazine reviews and the green 'Motion Picture Association Of America, Inc.' approval screen at the beginning helps give the trailer an overall professional feel. Although it doesn't show many signs of being a British Crime Drama, it is implied through the magazine reviews and the use of costumes and performance.

Final Version Of The Magazine Cover


As you can see by the first draft of the magazine cover, the yellowish-gold text colour is quite difficult to read and is quite bright. The red is also quite difficult to read and draws the attention away from the central image, something that is usually the main focal point of a magazine cover, due its brightness.



As you can see from the final version, the magazine looks professional and, by using the same text colours throughout, appears very linear. Compared to the first draft, it is a lot easier on the eyes and, by replacing the bright red 'Break Away' title with a more plain yellowish-gold, returns the audience's attention to the central image. Although unintentional, the fact that a portion of the characters face is considerably darker goes back to the idea that the main character is leading a double life, as if he has a darker and lighter side to his personality. This is also present in the poster, again unintentional.

What have you learned from your audience feedback?

Trailer Feedback
The first image is of the feedback we received for our trailer. From the general reactions, the majority of people asked liked the music as it fitted in with the theme of the trailer, they also liked the font and said it looked professional overall. The camera angles received both positive and negative feedback. Some said there was a sufficient amount of camera angles, whilst others said there could be more. A few people said that the font was too bright and that the storyline was confusing. Following this feedback, the trailer was adjusted, taking into consideration the feedback, and the finished thing has a more polished, professional look.


Poster Feedback
The second image is of the feedback received for our film poster. Overall, the film poster received mixed feedback with the majority of criticism being focused on the lack of information, on how the picture doesn't really tell the audience much, and how the font could be better. In contrast, however, the picture was praised as being powerful and that the info stood out, regardless of the fact it was lacking in such things. Finally, the red filter over the the picture was praised as being powerful, and, in my opinion, adds meaning to the poster as a whole.




Magazine Cover Feedback
This final picture is of the feedback we received for the magazine cover. The overall feedback for the magazine cover was negative, pointing out that the colours picked were 'random' and that they 'didn't match' (talking about the bold, red film title at the bottom and the yellowish-gold of the sub-headings). It was also noted that the yellowish text was 'hard to read'. Taking this negative feedback into consideration, the magazine cover was edited greatly. The yellow text was darkened and the film's title was also changed to the same yellowish-gold colour of the sub-headings, drawing the whole magazine cover together and making it that bit more linear in style.

Saturday 7 January 2012

How effective is the combination of your main product and ancillary texts?

I believe that both my main product and ancillary texts work good together/are an effective combination because they both follow conventions of their genre and are very linear in their design.

In both the poster and magazine cover (ancillary texts), the focal point is the main character of the trailer (myself). In terms of being linear, he is wearing exactly the same in the poster and magazine as he is in the trailer, drawing the two together, so if an onlooker saw the two, they would know that they were connected in some way. Although they are simple, they have a professional look to them.

The ancillary text is also representative of the conventions, literally. It shows the name of the creative project (Break Away), making that link between the convention of betrayal and revenge being implied and showing it as a key narrative drive in the project.

Both the ancillary and the main product appear very gritty (in the sense that nothing is glamorised) and stick to a limited colour pallet (grey, black & white, and dull colours). 

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For my creative project I looked at a number of similar films and texts, that come under the same genre, to draw a variety of influences from. These include 'Dead Man's Shoes' (Dir. Shane Meadows, 2004), 'American Psycho' (Dir. Mary Harron, 2000), the HBO series 'The Sopranos' (1999-2007), and 'Goodfellas' (Dir. Martin Scorsese, 1990). As well as similar films, I also looked at real life hitmen and serial killers.

In my creative project the narrative is driven by revenge, the main character wanting to seek revenge on the people who have done him wrong, much like 'Dead Man's Shoes'. The actions of Richard (Paddy Considine) are all done due to his desire for revenge and, to a greater extent, redemption. Much like Richard, the main character in my creative project is seeking revenge on his 'employers' (the crime family who give him the contracts to kill). Much like Richard, he achieves this by creating an orgy of bloodshed and torment. I wanted the theme of redemption to play a part in the project too and his killing of the wrong doers (again, the crime family who hire him and their associates) being the act of redemption, although the character would show no remorse for his actions. For this idea, I took into consideration real life killers and hitmen. Some killers, but not all of them, kill those who they believe don't deserve to live e.g. drug addicts, rapists etc. An example of such killer is John Bunting, an Australian serial killer, who's tragets consisted of homosexuals and paedophiles, although he wasn't limited to just the two. His killings became known as the 'Snowtown murders' or 'Bodies in Barrels murders' and he is considered Australia's worst Serial Killer. Another influence was Gambino family soldier and head of the DeMeo crew, Roy DeMeo. His crew were suspected of killing, at the minimum, 70 people over the period of 10 years (between 1973 and 1983). The crew used dismemberment as a means of disposing their victims, dubbed the 'Gemini Method' (taking it's namesake from the crew's main hangout The Gemini Lounge, a place where the majority of the crew's killings took place). My primary influence, however, would be the killing of Paul Castellano, the head of the Gambino Crime Family, who was assassinated on the orders of John Gotti over fears that he, and his crew would be killed for dealing drugs. This idea of a sort of mutiny within the crime family plays a big role in my creative project.

As I wanted the character to keep his personal life and business life as two seperate entities, I planned the trailer to show this. The trailer cuts from a scene of the character getting on with his everyday life, to a scene of him performing acts of violence. For this aspect of my project I used a number of texts as inspiration, including films and real life killers. Firstly, I looked at 'American Psycho' in particular the character of Patrick Bateman (Christian Bale), who manages to hide his insanity from his associates at Pierce & Pierce whilst battling a dependency to prescription medication, such as the psychoactive drug Xanax. Another inspiration would be the character of Dexter Morgan (Michael C. Hall) in the TV series 'Dexter' who manages to keep his 'Dark Passenger' hidden from his friends and family. A real life influence for the character is Richard Kuklinski, a Polish-American contract killer who worked for both the Five Families in New York and the DeCavalcante family based in New Jersey. Over a career spanning 38 years he claimed to have killed more than 250 men, whilst keeping this dark secret away from his family and friends, not allowing his personal life to hold back his 'career'. Admitting in an interview that he had left his family celebrating Christmas (or a similar holiday) to go and kill a man. Similarly, the character of Tony Soprano (James Gandolfini) keeps his blood family and his extended family (his associates within his crime family) separate, but not to the same extent as previously mentioned examples. In several episodes of 'The Sopranos' Tony involves members of his family in his business. An example of this would be Tony stashing guns and money in his Mother's retirement home, using his wife, Carmela, as a distraction. For my creative project I want the audience to have the feeling that the main character also has a blood family, but keeps them out of his business, getting the idea that they are almost fully secluded from the 'real' him. The idea that he wears a mask when he's in the presence of his blood family. This can be seen in the trailer with the character's body language being, overall, calmer and relaxed when he is in his home, compared to his aggressive nature outside.

Like many films in the crime genre, religion is both a major and a minor theme. In my creative project it is mainly in the background, and doesn't greatly influence the character's life. Personally, I believe that the theme of religion plays a part in the idea that the character wears a mask for his family, making that mask more believable and giving it that Three-Dimensional feel. Religion isn't mentioned, nor is it implied, in the trailer, however it is implied to in both the magazine cover and poster, with the character wearing a Saint Christopher medallion. This idea of the character being sacrilegious/contradictory in his views is a convention which is present in more American films than British. For this idea, I looked at films like 'Goodfellas' and 'Mean Streets' and analysed how the characters deal with living with crime whilst also having a religion, with extra emphasis on Harvey Keitel's character Charlie in the latter.

Overall, the creative project follows a wide variety of conventions from both American and British films of the same genre due to the amount of films I used as influence. As a British crime film, however, it does break conventions to a slight extent. For example, not many British films, if any, focus on a main character hiding his business from his family, nor do they focus on a characters theological beliefs. Because of the mixing of conventions I believe it gives the project a uniqueness, making it stand out from other crime films.The conventions used in the trailer included things like violence, revenge (implied), betrayal (revenge), and family. As well as the aforementioned conventions, the characters were also dressed in a way conventional to both American and British crime films including suits and shirts to casual wear.